Volkswagen's #PinkBeetle Campaign.

My Role On The Project

Lead Producer.

The Special Edition 2017 #PinkBeetle was inspired by Volkswagen fans who were painting their beloved Beetles bright pink — and sharing via social with the hashtag #PinkBeetle. The colorful campaign, launched exclusively on Volkswagen US social channels, encourages all of us to "live a little brighter." The video shows a growing rally — with each participant dressed head-to-toe in bright pink — spreading joy as they run through the streets of Washington, DC. Real bystanders' reactions are captured as the celebration builds into a diverse collection of hundreds of revelers. Leading the way is the limited-edition #PinkBeetle.