Volkswagen's Rival Road.
My Role On The Project
Project Manager. Lead Producer.
To highlight the rivalry between the turbocharged Volkswagen Golf GTI and Jetta GLI, we created Rival Road — an interactive web-based driving game and an two-day RC car livestream experience that you could watch and engage with on Twitch. The winner of Rival Road received a once-in-a-lifetime experience at Fastivus — a premier Volkswagen enthusiast event held in Southern California.