Producer. Product Manager. Person.

Rival Road

Volkswagen's Rival Road.

My Role On The Project

Project Manager. Lead Producer.

To highlight the rivalry between the turbocharged Volkswagen Golf GTI and Jetta GLI, we created Rival Road — an interactive web-based driving game and an two-day RC car livestream experience that you could watch and engage with on Twitch. The winner of Rival Road received a once-in-a-lifetime experience at Fastivus — a premier Volkswagen enthusiast event held in Southern California.