My Role On The Project
Project Lead. Product Manager. Video Producer.
By the Numbers
1.4M video views. 50 publications. 5 TV features.
Dorothy™ is a physical trigger that makes any dumb shoe smart. Consisting of a small connected device called the Ruby™ (that slips into your shoe) and a mobile App, Dorothy™ allows you to trigger a call to your phone from a fake contact when you tap your heels together three times. Dorothy™ can also send an SMS to your contacts with a custom message, broadcasting your current location, letting them know exactly where you are.